What's our story?

Founded in 2000 in Huddersfield, West Yorkshire, Pure has grown into a destination for customers seeking an interesting and unique mix of clothing and accessories to reflect their personal style.

In store, the emphasis is on a relaxed and friendly atmosphere offering personal service to help and support our customers in finding beautiful clothing and accessories to suit their busy lifestyles. Our collections are carefully sourced from around Europe in particular Denmark, Italy and The Netherlands.

We regularly host event evenings and promotions so if you would like to register your interest and receive regular email updates with details of new stock arriving in store please register here.